To become an authorized GF Briller retailer, we require all partners to pay a monthly membership fee to access our eyewear along with exclusive pricing and benefits designed to help optical shops.
At-cost prices on all styles, including sunglasses.
No minimum quantities required for all orders.
Exchange your unsold frames with new models.
Easily place your orders online and manage it all in one place.
Talk with our sales reps for any questions.
Try 5 frames for 5 days before committing to a membership.
No membership or credit cards required. Just register & verify your business for a reseller account. Choose "Send me a LAFT kit".
We pay for shipping both ways. Try out the frames for 5 days and mail it back with a prepaid return label.
We only use premium materials, like cotton-based acetate and ultra-lightweight titanium.
We're creating a world where ECP's are valued and supported through every frame we sell. We do this by connecting people directly to local retailers where they can receive personalized service and experience meaningful connections.
We're in the business of framing people, but in a good way.