@Our Online Store

We designed our online sales platform to partner with you, not to compete against you. Earn up to 75% of frame sales when the consumer gets serviced at your shop.

How it works



Consumers will shop & purchase frames online. They choose a nearby member store.


Pick & Service

Frames are sent to the select store for service and pickup.


Free Exchanges

Up to 75% of the frame sale will be credited back to the member store for its services.

@Your Shop

The Membership Plan gives you access to our full inventory for at-cost prices & benefits

Membership benefits

Exclusive pricing

At-cost prices on all styles, including sunglasses.

No minimums

No minimum quantities required for all orders.

Free exchanges

Exchange your unsold frames with new models.

Online ordering

Easily place your orders online and manage it all in one place.

Human support

Talk with our sales reps for any questions.

Look & Feel Try-On (LAFT) Kits™

Try 5 frames for 5 days before committing to a membership.

No commitment.

No membership or credit cards required. Just register & verify your business for a reseller account. Choose "Send me a LAFT kit".

Free shipping.

We pay for shipping both ways. Try out the frames for 5 days and mail it back with a prepaid return label.

Quality guaranteed.

We only use premium materials, like cotton-based acetate and ultra-lightweight titanium.

Our mission

We're creating a world where ECP's are valued and supported through every frame we sell. We do this by connecting people directly to local retailers where they can receive personalized service and experience meaningful connections.

We're in the business of framing people, but in a good way.


  • How long does it take to get approved?
    Same or next day. Once we verify you are an independent local eyecare provider.
  • How much do I save buying from GF Briller as a member vs. non-member?
    Register to find out! at-cost based pricing which allows you to stay competitive and keep profit margins.
  • What kind of frames does GF Briller sell?
    Styles from classic to modern & minimal. Using only the finest high-quality Acetate to Memory (Ultem) Plastic, to Japanese Titanium. 100% Quality-Satisfaction Guarantee!
  • How do I exchange or return frames that are unsold?
    For now please request an RA# and the number of exchanges in special instructions at check-out.